Senior Manager, E-Commerce

June 8, 2026

Other Jobs To Apply

WAGNER - Powered by Talents With more than 2,000 employees at 21 locations worldwide, we are one of the market-leading manufacturers of innovative coating technology. Do-it-yourselfers, craftsmen and industrial customers all over the world trust in our innovative products, resource-saving technologies and our personal, fast service. We know that inspiring technology only comes from inspired people. In our quest for ever new, forward-looking technologies, we therefore need talented people who think and act like us: enthusiastic all-rounders, thinkers and doers, technicians and tinkerers who, in all their diversity, respect, trust and complement each other in order to shape the future of coating technology together. Sounds convincing? Then convince us! We look forward to receiving your application. Senior Manager, E-Commerce Plymouth, MN, US, 55447 Regular Full-Time (Hybrid) Your Benefits Our benefit package includes: <ul><li>Starting at 4 weeks PTO per year</li><li>401(k) and a company match</li><li>Profit Sharing Medical + Company HSA contribution</li><li>Wellness Program</li><li>Dental</li><li>Vision</li><li>Life Insurance</li><li>Disability</li><li>6 Weeks Parental Leave</li><li>Long term care insurance</li><li>Tuition reimbursement</li><li>Employee Resource Groups</li><li>On-Site Café</li><li>On-Site Gym </li></ul>Pay: $120,000-165,000 + bonus program Position Objective The E-Commerce Business Development Manager will lead the digital commerce strategy for our portfolio of consumer and contractor products, driving growth across D2C, retail partner platforms, and marketplaces. This role is pivotal in shaping how our brands engage with consumers online, leveraging data, technology, and innovation to deliver seamless, personalized customer experiences and accelerate revenue growth and profitability. Responsibilities Strategic Leadership <ul><li>Develop and execute a comprehensive eCommerce strategy across owned (D2C) and third-party platforms (Amazon, Walmart, Target, Home Depot, Lowe’s, etc.) for our Home Finishing and Professional Finishing businesses.</li><li>Partner with Contractor eCommerce customers and third-party sellers that balances channel conflict with opportunity ensuring we are providing a consistent, best-in-class brand experience.</li><li>Align digital initiatives with brand, sales, and fulfilment teams to ensure cohesive execution.</li><li>Lead digital transformation efforts to ensure we are continually evolving along with our customers. </li></ul>Channel & Revenue Growth <ul><li>Own the eCommerce business, driving profitable growth across D2C and retail.com channels.</li><li>Work collaboratively with the brick and mortar sales team to avoid merchant or retailer disruption. </li><li>Optimize product assortment, pricing, and promotional strategies tailored to each digital channel.</li><li>Expand presence in emerging marketplaces and explore new digital revenue streams.</li><li>Collaborate with Marketing team to manage eCommerce media and technology budgets; negotiate contracts with agencies, marketplaces, and vendors. </li></ul>Digital Shelf & Retail Media <ul><li>Ensure excellence in digital shelf execution: work with the internal Marketing team for content strategy and creation, ratings & reviews, search visibility, and availability.</li><li>Partner with retail media teams to maximize ROI on paid search, display, and sponsored product campaigns.</li><li>Monitor competitor activity and category trends to inform strategy. </li></ul>Consumer Experience & Data <ul><li>Champion a consumer-first approach to digital engagement, personalization, and loyalty.</li><li>Leverage first-party and third-party data to inform targeting, segmentation, and lifecycle marketing.</li><li>Collaborate with analytics teams to build dashboards and insights that drive decision-making.</li><li>Ensure compliance with data privacy regulations and MAP (Minimum Advertised Price) policies. </li></ul>Technology & Operations <ul><li>Work with broader teams for eCommerce platform selection, integrations, and enhancements (e.g., Shopify, Klarna, etc.).</li><li>Work closely with IT, logistics, and customer service to ensure operational excellence.</li><li>Drive automation and scalability across digital commerce operations.</li><li>Explore emerging technologies such as AI-driven personalization, social commerce, and voice commerce.</li><li>Leadership & Team Development</li><li>Lead and develop a team of eCommerce specialists; provide coaching, performance management, and career development.</li><li>Foster a culture of innovation, agility, and continuous improvement. </li></ul>Other Duties <ul><li>Represent Wagner at key industry events and conferences.</li><li>Travel as required (estimated 10–20%).</li><li>Other duties as assigned. </li></ul>Relationship To Others This role is highly cross-functional, requiring collaboration with multiple Wagner functions upstream and downstream to achieve strategic long-term goals. Dimensions Of Position <ul><li>Direct reports: 1</li><li>Cost center responsibility</li><li>Budget ownership for eCommerce media and technology investments </li></ul>Qualifications Education and Experience <ul><li>Bachelor’s degree in Business, Marketing, or related field (MBA preferred) or an equivalent combination of education, training, and experience as determined by the hiring manager and Human Resources.</li><li>10+ years of experience in eCommerce or digital marketing, with at least 5 in consumer products goods or fast moving consumer goods.</li><li>Proven success managing eCommerce across multiple channels and platforms. </li></ul>Knowledge, Skills, And Abilities <ul><li>Deep understanding of CPG dynamics, shopper behavior, and omnichannel retail.</li><li>Strong analytical skills with experience in performance marketing and data-driven decision-making.</li><li>Expertise in digital shelf optimization, retail media, and eCommerce merchandising.</li><li>Excellent leadership, communication, and cross-functional collaboration skills.</li><li>Agile mindset with a passion for innovation and continuous improvement. </li></ul>Key Performance Indicators (KPIs) <ul><li> Revenue growth and profitability across eCommerce channels</li><li> Conversion rate and customer acquisition cost</li><li> Digital shelf performance (content quality, ratings & reviews, search visibility)</li><li> ROI on retail media investments</li><li> Customer engagement and retention metrics </li></ul>Working Conditions Work is performed in a standard or home office environment which requires occasionally lifting articles such as file boxes or heavier materials with help from others and/or lifting and carrying light objects frequently. A job in this category may require walking or standing to a significant degree or may involve sitting most of the time with long periods of computer work and phone usage. This position is hybrid, averaging 2 days per week in the office. Wagner is dedicated to the ongoing journey of equity, diversity and inclusion. We're proud to be an equal opportunity employer, and committed to building a workplace where everyone feels welcome, valued, and empowered to be themselves. We don’t discriminate based on race, color, national origin, religion, gender, gender identity, sexual orientation, age, disability, veteran status, or any other characteristic protected by law. We encourage you to be your authentic self and share your unique perspectives. If you require any accommodation throughout the hiring process, please let us know how we can assist you. Nearest Major Market: Minneapolis

Back to blog

Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...

DISCLAIMER