Director, Voice of Customer – Health System Insights

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Job Description:

  • Own the strategy, programs and insights that explain how health system customers experience doing business with Cencora and why they choose or leave the company
  • Turn customer feedback into executive-ready stories that shape segment strategy, commercial priorities and investment decisions
  • Define the multi-year VoC and customer experience strategy for the health system segment
  • Build a listening architecture covering relationship surveys, transactional surveys, customer interviews, advisory boards and unstructured feedback
  • Map the health system customer journey across key personas and identify moments driving loyalty and churn
  • Set CX targets and track progress
  • Design, launch and run a win-loss program across distribution, solutions and services offerings
  • Partner with Sales and Contracting to define triggers, sampling and timing for wins and losses
  • Lead or oversee win-loss interviews and surveys
  • Identify win/loss patterns and translate them into recommendations for sales, pricing and offering teams
  • Own the end-to-end survey lifecycle with Market Research, including objectives, questionnaire design, sampling, fielding, analysis and reporting
  • Coordinate research requests to avoid over-surveying customers and reuse findings
  • Turn complex research into concise narratives for senior leaders
  • Build and deliver executive-level readouts to segment leadership, the executive team and health system customers as needed
  • Produce recurring VoC reporting, including quarterly insight briefs, dashboards and an annual state-of-the-customer review
  • Drive closed-loop action by assigning insight owners, tracking follow-through and reporting changes
  • Partner with Marketing, Communications and Market Research on positioning, messaging, campaigns and thought leadership
  • Partner with Sales, Account Management, Operations, Customer Service and Product/Solutions teams to embed insights in planning and execution
  • Represent the segment in enterprise VoC/CX forums and share best practices across business units
  • Champion a customer-centric culture through training, storytelling and making customer feedback visible in decisions

Requirements:

  • Bachelor's degree in Marketing, Business, Psychology, Statistics, Communications or a related field
  • 5+ years of experience in voice of customer, customer experience, market research or customer insights, including 5+ years leading programs or teams
  • Proven experience designing and managing B2B customer surveys end to end
  • Track record of turning research into executive-level stories and presenting readouts to VP and C-suite audiences
  • Hands-on experience running or overseeing a win-loss or competitive insights program
  • Strong quantitative and qualitative skills: survey design, sampling, statistical analysis, interview synthesis and thematic coding
  • Experience managing research vendors and agencies, including scopes, budgets and deliverables
  • Proficiency with survey/experience platforms such as Qualtrics, Medallia or Momentive and BI tools such as Power BI or Tableau
  • Excellent written communication and data visualization skills; expert in PowerPoint
  • Demonstrated ability to influence without authority across Marketing, Sales, Operations and executive stakeholders
  • MBA or master's degree in Marketing Research, Business Analytics or a related field preferred
  • Experience in healthcare, pharmaceutical distribution, medical supply, GPOs or health IT preferred
  • Understanding of health system buying dynamics preferred
  • Experience connecting VoC data to financial outcomes preferred
  • Familiarity with text analytics or AI-assisted insight tools preferred
  • CX or research certifications such as CCXP or Insights Association PRC preferred
  • Experience standing up a VoC or win-loss program from scratch in a matrixed organization preferred

Benefits:

  • Medical, dental, and vision care
  • Backup dependent care
  • Adoption assistance
  • Infertility coverage
  • Family building support
  • Behavioral health solutions
  • Paid parental leave
  • Paid caregiver leave
  • Training programs
  • Professional development resources
  • Mentorship programs
  • Employee resource groups
  • Volunteer activities
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