<h1>Senior Test Design and Campaign Planning Consultant (Senior Data Science)</h1><p><strong>Location:</strong> CHARLOTTE, NC, COLUMBUS, OH</p><p><strong>Time Type:</strong> Full time</p><h3>Job Description</h3><p><b>About this role:</b></p><p>Wells Fargo is seeking a talented Senior Test Design and Campaign Planning Consultant to join our growing Marketing Science Test Design & Planning team as part of Consumer Banking and Lending (CBL).</p><p></p><p>This Senior Test Design and Campaign Planning Consultant role will be responsible for consulting on, developing, and implementing marketing testing strategies that drive growth and engagement, while continuously improving campaign test & learn agendas to drive performance and efficiency.</p><p></p><p>Additional responsibilities of the role include forecasting financial returns, assessing key marketing levers for future optimization, and developing a learning agenda for continuous refinement of our marketing campaigns.</p><p></p><p>Learn more about the career areas and lines of business at <a>wellsfargojobs.com</a>.</p><p><br /><b>In this role, you will:</b></p><ul><li>Partner with multiple stakeholders to size out and align on strategy for upcoming marketing campaigns</li><li>Evaluate key marketing levers for future optimization</li><li>Develop a learning agenda for the continuous refinement and optimization of marketing campaigns, utilizing statistical techniques and experimental design</li><li>Support the monthly forecasting process, estimating future performance based on historical data</li><li>Ensure adherence to compliance and legal regulations and policies on all projects managed</li><li>Strategically engage with all levels of professionals and managers across the enterprise and serve as an expert advisor to senior leadership</li></ul><p><br /><b>Required Qualifications:</b></p><ul><li>4+ years of data science experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education</li><li>Masters degree or higher in a quantitative discipline such as mathematics, statistics, engineering, physics, economics, or computer science</li></ul><p><br /><b>Desired Qualifications:</b></p><ul><li>1+ years of previous marketing campaign analytics experience or marketing forecast experience</li><li>Strong analytical skills, with experience using data and insights to inform marketing decisions</li><li>Experience in statistical testing and forecasting</li><li>Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines</li><li>Experience with large production data sets</li><li>Proficiency in SQL, Python / R, and other programming languages, along with Excel</li><li>Excellent communication and interpersonal skills, with the ability to build strong relationships with cross-functional teams</li></ul><p><br /><b>Job Expectations:</b></p><ul><li>Ability to travel up to 10% of the time.</li><li>This position offers a hybrid work schedule.</li></ul><p></p><p>This position is not eligible for Visa sponsorship.</p><p></p><p><b>Posting Location(s): </b></p><ul><li>401 S Tryon St. – Charlotte, North Carolina 28202</li><li>3075 Loyalty Cir. – Columbus, Ohio 43219</li></ul><p></p><p></p><br /><p><b>Pay Range</b><br /> </p><br />Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to demonstrated examples of prior performance, skills, experience, or work location. Employees may also be eligible for incentive opportunities. $119,000.00 - $187,000.00<div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><p></p><p><span><span><span><b>Benefits </b></span></span></span></p><p></p><p>Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit <a>Benefits - Wells Fargo Jobs</a> for an overview of the following benefit plans and programs offered to employees.</p><ul><li>Health benefits</li><li>401(k) Plan</li><li>Paid time off</li><li>Disability benefits</li><li>Life insurance, critical illness insurance, and accident insurance</li><li>Parental leave</li><li>Critical caregiving leave</li><li>Discounts and savings</li><li>Commuter benefits</li><li>Tuition reimbursement</li><li>Scholarships for dependent children</li><li>Adoption reimbursement</li></ul></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div><p></p><p><b><span>Posting End Date:</span></b></p><p></p>3 Oct 2026<p><b><span>*<i><span>Job posting may come down early due to volume of applicants.</span></i></span></b></p><p></p><p><b><span>We Value Equal Opportunity</span></b></p><p></p><p><span>Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.</span></p><p></p><p><span><span><span>Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.</span></span></span></p><p></p><p></p><p><b><span>Applicants with Disabilities</span></b></p><p></p><p><span>To request a medical accommodation during the application or interview process, visit </span><span><a><span>Disability Inclusion at Wells Fargo</span></a></span><span>.</span></p><p></p><p></p><p></p><p><b>Drug and Alcohol Policy</b></p><p><b> </b></p><p>Wells Fargo maintains a drug free workplace. Please see our <a>Drug and Alcohol Policy</a> to learn more.</p><p></p><p><b>Wells Fargo Recruitment and Hiring Requirements:</b></p><p></p><p>a. Third-Party recordings are prohibited unless authorized by Wells Fargo.</p><p>b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.</p><p></p>