We are an established career college with approximately 30 years of operating history. Our current website is built on Squarespace and needs a focused, fast update to improve credibility, organic search visibility, and qualified lead generation.
This is NOT a full website rebuild, platform migration, or branding project. We need a practical Squarespace specialist who can improve the existing website quickly and cost-effectively.
PROJECT GOAL
Improve our website’s ability to:
- Attract more relevant organic search traffic
- Generate more prospective-student inquiries
- Make it easier for visitors to request information, schedule a tour, speak with admissions, or start an application
- Present our programs, admissions process, and career outcomes clearly and professionally
- Improve the experience on mobile devices
SCOPE OF WORK
Please review our existing Squarespace site and recommend the highest-impact updates. The initial project will likely include:
- Refreshing the homepage and approximately 4–6 key pages, such as program pages, admissions, tuition/financial aid, contact, or request-information pages
- Improving page structure, messaging, calls-to-action, and mobile usability
- Adding or improving strong conversion paths, including “Request Information,” “Schedule a Tour,” “Speak With Admissions,” or similar calls-to-action
- Optimizing Squarespace SEO basics, including page titles, meta descriptions, H1/H2 headings, image alt text, internal linking, and clean page URLs where appropriate
- Reviewing site navigation and visitor flow to reduce friction for prospective students
- Improving or creating FAQ content based on likely student and parent questions
- Ensuring forms, click-to-call links, and inquiry paths work properly
- Reviewing Google Search Console, Google Analytics, and sitemap setup if access is available
- Providing a short written change log of what was updated and why
- Including one reasonable revision round after review
IMPORTANT REQUIREMENTS
- You must have hands-on Squarespace experience, including editing an existing site rather than only building from templates.
- You must understand practical on-page SEO and conversion optimization.
- Experience with education, career training, local service businesses, or lead-generation websites is preferred.
- You must be comfortable working within the existing Squarespace platform and preserving current pages, content, forms, tracking, and rankings where possible.
- You must not make unsupported claims or promise specific Google rankings.
- The site must remain professional, accurate, accessible, and mobile-friendly.
TIMELINE
We need a fast turnaround. Please propose a realistic plan to complete the initial phase within 7–14 calendar days from receipt of access and content approvals.
BUDGET
This is a fixed-price project. Our target budget for the initial sprint is $750–$1,200, depending on demonstrated Squarespace experience, the quality of your proposed plan, and the exact deliverables.
Please do not submit a generic proposal. We are looking for a freelancer who can identify the highest-leverage improvements before recommending a larger project.
TO APPLY, PLEASE INCLUDE
1. Two examples of Squarespace websites you personally updated or improved.
2. A brief explanation of what you would review first on an existing Squarespace site to improve organic traffic and leads.
3. A proposed fixed price and delivery timeline.
4. A list of the exact deliverables included in your price.
5. Confirmation that you can work in Squarespace, preserve existing URLs and forms where possible, and provide a documented change log.
6. Your answer to this question: “What are the three highest-impact changes you would make first to help a career college generate more qualified inquiries?”
We will prioritize applicants who give specific, practical recommendations and demonstrate relevant Squarespace, SEO, and conversion experience.
