Private Client Manager

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About the position

Treasury Wine Estates (TWE) is a global wine company focused on cultivating value through its brands, wine, people, and environment. The Private Client Manager supports Penfolds’ Direct to Collector business by delivering individual sales results and contributing to revenue growth. The role develops and manages collector relationships and sales opportunities, acquires high-value clients, and creates tailored offers and experiences while protecting Penfolds’ luxury positioning. It works with Brand, eCommerce, Operations, Customer Service, Supply, and the global Penfolds team. The position offers an anticipated annual base compensation of \$111,000 to \$123,600 and may also be eligible for incentive compensation, bonuses, commissions, and benefits.

Responsibilities

  • Deliver the individual sales target and contribute to the overall Direct to Collector revenue plan.
  • Build and manage a qualified sales pipeline, maintaining clear opportunities and accurate forecasts.
  • Acquire new high-value collectors through prospecting, referrals, partnerships, events, and strategic networks.
  • Develop existing collector relationships through consistent, personalized outreach to drive retention, repeat purchases, and portfolio growth.
  • Prioritize sales activity toward clients and prospects with the strongest revenue and lifetime-value potential.
  • Create and convert commercial opportunities through allocations, curated offers, gifting, memberships, and bespoke experiences.
  • Plan and execute high-touch experiences with defined acquisition, relationship, or revenue objectives.
  • Develop external partnerships that generate qualified leads, collector access, and measurable commercial returns.
  • Maintain accurate client information and activity in CRM and sales-management systems.
  • Provide reliable sales forecasts and performance reporting, including pipeline health, conversion, event return, and emerging risks.
  • Partner cross-functionally with Brand, eCommerce, Operations, Customer Service, Supply, and the global Penfolds team.
  • Protect Penfolds’ luxury positioning through appropriate client engagement, product stewardship, and service standards.

Requirements

  • Bachelor’s degree in business, marketing, or sales, or equivalent work experience.
  • At least 5 years of sales experience within the fine wine industry or luxury brands.
  • Excellent communication, sales, and customer service skills.
  • Proven track record of successful direct-to-client selling.
  • Engaging public speaking and storytelling skills.
  • Excellent writing and copy-proofing skills, with strong attention to detail.
  • Passion for delivering results individually and as part of a team.

Nice-to-haves

  • Wine certifications.
  • Ability to have detailed wine conversations with collectors.

Benefits

  • Competitive vacation and sick leave, plus 12 paid holidays and a TWE4ME Day.
  • Paid parental and caregiver leave.
  • Two paid volunteer days each year.
  • Hybrid and custom schedules for certain roles.
  • Medical, dental, and vision coverage, free mental health support, and a wellness program.
  • 401(k) with company match; 100% vested from day one. Regular full- and part-time employees are eligible after 60 days.
  • Employee pricing on wines and a product allowance.
  • Recognition and rewards.
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