Director, Franchise Commercial Execution

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Job Description:

  • Lead the Franchise CDE and Space agendas, including equipment deployment, redeployment, shelf, cooler, and display opportunities
  • Partner with bottlers, category, Customer, and Finance teams on placement and merchandising recommendations
  • Track equipment and space implementation and productivity, close execution gaps, and escalate investment or resource decisions
  • Own MSC planning and follow-through, including market selection, readiness, and field engagement
  • Lead PICOS deployment across priority channels and embed outlet standards in selling tools, coaching, and routines
  • Use market findings and execution assessments to address availability, assortment, visibility, and merchandising gaps
  • Lead the Franchise ESH agenda and integrate CDE, MSC, PICOS, ESH, and Space into one deployment plan
  • Lead commercialization of category innovation and coordinate launch readiness across assortment, pack-price architecture, customer activation, availability, merchandising, and field communication
  • Lead bottler deployment of Coke TM pillar programs and connect brand activation to selling routines and in-market execution
  • Lead commercial channel planning and embed category priorities in JBP and ABP
  • Review channel performance, program readiness, implementation, and sustained execution to refine plans and resource recommendations
  • Collaborate with bottler commercial and sales teams, Franchise Operations, category and channel leaders, Customer teams, RGM, and Finance

Requirements:

  • Bachelor’s degree required; MBA or advanced degree preferred
  • At least 5 years of progressive experience in CPG, beverage, or a related industry
  • Experience across commercial execution, sales, customer management, franchise operations, or execution capability roles
  • Hands-on experience with equipment deployment and productivity, space and merchandising, outlet execution standards, market activation, or sales execution capability building
  • Working knowledge of CDE, MSC, PICOS, ESH and Space
  • Ability to turn commercial priorities into bottler-ready plans, field routines, adoption, and measurable marketplace improvements
  • Experience working with bottlers or within a franchise system
  • Ability to influence commercial and sales partners without direct authority
  • Strong analytical skills, including execution scorecards, gap diagnosis, asset and space productivity analysis, and translating insights into action
  • Experience leading planning, deployment, and cross-functional stewardship routines in a complex, matrixed environment
  • Understanding of channel strategy, customer dynamics, and system economics
  • Currently authorized to work full-time in the United States and must not require employment sponsorship

Benefits:

  • Iconic brand exposure
  • Access to global leaders and emerging digital platforms and marketing insights
  • Learning resources and management programs for ongoing skills and knowledge development
  • Medical, financial, and/or other benefits
  • Annual incentive reference value of 30%
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