Digital Marketing Manager - REMOTE - SR008

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Department: Marketing and Communication

Work Arrangement: Remote

Job Type: Independent Contractor, Full Time

Work Schedule: US Time Zone (candidate expected to be flexible with the client's preference)

Locations: Philippines, LATAM, South Africa, Kenya, and other remote regions with excellent English communication skills

About Pearl Talent

Pearl works with the top 1% of candidates from around the world and connects them with the best startups in the US and EU. Our clients have raised over $5B in aggregate and are backed by companies like OpenAI, a16z, and Founders Fund. They're looking for the sharpest, hungriest candidates who they can consistently promote and work with over many years. Candidates we've hired have been flown out to the US and EU to work with their clients, and even promoted to roles that match folks onshore in the US.

Hear why we exist, what we believe in, and who we're building for: WATCH HERE

Why Work with Us?

At Pearl, we're not just another recruiting firm—we connect you with exceptional opportunities to work alongside visionary US and EU founders. Our focus is on placing you in roles where you can grow, be challenged, and build long-term, meaningful careers.

Role Overview

The Digital Marketing Manager leads and executes digital marketing strategies that drive brand awareness, customer acquisition, and revenue growth. This role blends strategic ownership with hands-on execution across paid media, email marketing, content distribution, analytics, and funnel optimization.

You will own end-to-end digital initiatives, collaborate closely with creative and leadership teams, and continuously test, optimize, and scale campaigns. This role is ideal for performance-driven marketers who thrive in fast-paced environments and enjoy directly influencing business outcomes through data-backed decisions.

Your Impact

Your work directly impacts growth efficiency, conversion performance, and revenue. By optimizing campaigns and funnels, you improve ROI while building scalable marketing systems. Your insights help teams focus spend and effort on what drives the strongest results.

Core Responsibilities

Paid Media Management & Optimization — 35%

  • Manage and optimize paid campaigns across Google Ads, Meta, TikTok, and other platforms
  • Develop targeting strategies, audience segmentation, and testing frameworks
  • Monitor KPIs including ROAS, CPA, CTR, and conversion rates
  • Scale winning campaigns while maintaining efficiency
  • Manage budgets, bidding strategies, and campaign pacing

Marketing Strategy & Campaign Management — 20%

  • Develop digital marketing strategies aligned with growth objectives
  • Plan and execute multi-channel campaigns end to end
  • Coordinate creative assets, timelines, and workflows
  • Test new channels, platforms, and campaign approaches
  • Partner with founders or marketing leaders on strategic initiatives

Email & Marketing Automation — 15%

  • Execute email campaigns, newsletters, and automated flows
  • Build and optimize funnels for acquisition, retention, and re-engagement
  • Segment audiences and personalize messaging
  • A/B test subject lines, copy, CTAs, and timing
  • Integrate email with broader marketing workflows

Analytics, Reporting & Performance Optimization — 15%

  • Track performance across channels using analytics platforms
  • Analyze funnels, attribution, and customer journeys
  • Build reports and dashboards for stakeholders
  • Identify optimization opportunities and growth insights
  • Inform budget allocation through data-driven decisions

Content Marketing & Social Media Oversight — 10%

  • Oversee content distribution across digital channels
  • Maintain social calendars and publishing workflows
  • Review content for brand consistency and quality
  • Optimize repurposing workflows across platforms
  • Track engagement metrics and iterate strategy

Marketing Operations & Technology — 5%

  • Maintain marketing tools, automation, and workflows
  • Support AI-powered marketing processes
  • Document SOPs and best practices
  • Identify opportunities to improve efficiency through tooling

Requirements

Must-Haves (Required)

  • 1–3+ years of experience in digital, performance, or growth marketing
  • Proven experience managing paid media campaigns with measurable results
  • Strong understanding of funnels, attribution, and optimization
  • Experience across multiple digital channels (paid, email, analytics)
  • Data-driven mindset with strong analytical skills
  • Excellent English communication skills
  • Ability to work independently in a remote environment

Nice-to-Haves (Preferred)

  • E-commerce, DTC, or marketplace marketing experience
  • Influencer or creator marketing exposure
  • SEO or CRO fundamentals
  • Experience managing agencies or junior marketers
  • Familiarity with international or multi-market campaigns

Tools Proficiency

Must-Haves (Required)

  • Google Ads (Search, Shopping, Display, Performance Max)
  • Meta Ads Manager (Facebook & Instagram)
  • Google Analytics (GA4)
  • Email marketing platform (Klaviyo, Mailchimp, or similar)
  • Google Sheets or Excel

Nice-to-Haves (Preferred)

  • TikTok Ads, Pinterest Ads, Snapchat Ads, LinkedIn Ads
  • Marketing automation tools (ManyChat, Zapier, Make)
  • SEO & analytics tools (SEMrush, Ahrefs, Search Console)
  • Social scheduling tools (Metricool, Later, Hootsuite, Buffer)
  • E-commerce platforms (Shopify, Amazon Seller Central)
  • AI marketing tools (ChatGPT, Jasper, OpusClip, Descript)

Benefits

  • Competitive Salary: Based on experience and skills
  • Remote Work: Fully remote — work from anywhere
  • Generous PTO: In accordance with company policy
  • Direct Mentorship: Access to global industry leaders
  • Learning & Development: Continuous growth resources
  • Global Networking: Work with international teams
  • Health Coverage (Philippines only): HMO after 3 months (full-time)

Our Recruitment Process

  1. Application
  2. Skills Assessment
  3. Initial Screening
  4. Top-grading Interview
  5. Client Matching
  6. Job Offer
  7. Onboarding

Ready to Join Pearl Talent?

Build a long-term remote career driving growth for high-impact global teams. Join Pearl Talent and apply your expertise where performance, ownership, and learning truly matter.

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...